CP Clicker is an easy-to-use mobile app for Clickable Paper service by RICOH.

Clickable Paper is a new cross media service enabling users to point a smartphone at any printed surface and provides immediate one-touch access to multiple online resources such as photos video/multimedia web sites e-commerce portals and social networks. Just point and click and enjoy exploring rich online contents or services.

Let’s say you’re reading magazines. You like an article about big data and want to learn more. Or you see a pair of jeans you want to buy.. Or make reservations at a restaurant that got rave reviews.. With the CP Clicker app all you have to do is point your iPhone or iPad at the page and snap it. Within seconds you’ll see a list of links. At a touch you’ll be connected to a blog video web page social network and so on. You can skip the part where you open your web browser and spend minutes searching for the right location.

If you’ve scanned a QR code you’re familiar with interactive print. However Clickable Paper is a lot easier to use and it provides multiple links not just one.

Just about any printed item can be interactive. Books magazines brochures direct mail catalogs posters newspapers business letters and so on. How do you know you can snap a page? Just look for the Clickable Paper mark. Then go learn play or buy.