Joy School English is a language-learning and values-infused experience for young children. Designed using the latest research on game-based learning motivational psychology and learning English as a Foreign Language (EFL) Joy School English uses videos songs and interactive games designed by a U.S.-based team with a proven track record of teaching kids English as well as important values.

Joy School English is built on five proven pillars:

- Curriculum design that tightly integrates the language domains
- Design based on research—digital and EFL learning
- Core values interwoven throughout (courage honesty grit responsibility kindness 
empathy self-discipline positivity)
- Emphasis on oral language
- Irresistible engagement